HOW IS AN INSTAGRAM CONTENT PROMOTION STRATEGY CREATED?

 

Someone thinks that the process of creating a content strategy is too complicated and time-consuming. For some, it is not at all difficult. It is necessary to decide on the goal and how exactly to achieve it.

Important components of the strategy are:

1. Visual part

This is the most important point of the plan, which includes promoting your product and business on the social network Instagram. It is divided into eight types with different application practices to ensure you grab attention and bond with your subscribers.

The surest way to share information about yourself with people is through photographs. It would be foolish not to take such a chance. It is worth making sure that the photos are of high quality and catch the audience. Photos with faces get much more likes than those without. The quality of the photos and their high resolution are also of great importance. Also, posts must meet the requirements for the size and format of images on Instagram. The main goal should be to create your own corporate identity that will help attract people.

The second component of visual content is infographics. This allows you to make interesting presentation of facts, original ideas and convey them well to the public. You can use infographics to show some kind of results, popular stories, statistics, and similar things.

The third component is a photo with words that inspire. This affects the popularity, because such content is often shared. It's very easy to prepare and lay out, everyone usually loves it.

The fourth point is video. A huge number of videos include business accounts. Videos directly affect future brand purchases. The most popular types of videos are testimonials, reviews, interviews, training videos, instructions.

The fifth part is memes. They are versatile and aim to bring the account owner closer to the public and remove tension.

You can also advance by broadcasting live broadcasts. They are more and more popular. Most of the users prefer live broadcasts, because they make content live.

Stories is one of the best promotion options. With them, you can understand who and how many people have watched the story. They are also always available and the better the story, the more people will be involved.

The eighth component is special and has many advantages and does not require investment. A very striking example is GoPro, whose publications are gaining an unrealistic number of likes and comments.

2. Text

Working with text is also necessary scrupulous if you want to grow interest in your brand. Nice, short and succinct text can be useful even more for visualization. The main thing is to keep within the required number of characters and not seem intrusive. Also, one should not forget about hashtags. They help you categorize posts and find customers.

3. Highlights

Saved stories are called this word. This helps the audience navigate through the account. This may include catalogs, prices, and more. Highlights are available in Actual. Each page of the highlight should be unique.

All these components make up a single system of work on the correct presentation of useful information to the audience.

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